Simon is a Swedish lettering artist living close to the water in Stockholm. He used to work with signage for a few years, and being around letterforms in all kinds of shapes, sizes, and materials is what started the fascination for typography, and especially lettering. Striking compositions with a lot of smart details and natural flow is what makes his designs stand out among others… and they're all hand-drawn of course! Letters aren’t the only special thing in Simon's life, even though it's a huge part. He also has a passion for specialty coffee, sneakers, dogs, cooking and especially eating food. Well, food is on his mind pretty much all the time!